01
Bring information together in one catalog
Organize attributes, variants, technical specs, categories and product relationships in a shared structure.
PIM/PXM platform for brands and manufacturers
Complete, accurate product information ready for every channel.
openlane brings data, images and documents together in one platform. Your team sees what’s missing right away, prepares product records faster and keeps ecommerce, marketplaces, catalogs and sales networks up to date.
Tell us how you manage products today. We’ll show you how openlane works for your business.
Catalog Control Center
7Channels
99%Avg Readiness
Ecommerce
Ecommerce Italy
Italian
100%
1Blocked1.7kLive71%
Marketplace → Amazon
Amazon Italy
Italian
96%
2Blocked1.2kLive64%
Companies that chose openlane
A few of the companies managing their catalog with openlane.
The idea behind openlane
Your products can be complex. Managing them shouldn’t be.
Too many enterprise tools ask people to adapt to the software’s logic. Rigid processes, hard-to-find information and systems that require technical skills even for everyday tasks.
openlane is built on the belief that technology should adapt to people, their processes and the skills they already have.
That’s why it’s designed to be easy to understand and enjoyable to use every day. Your team can get started quickly, work more independently and focus on products—not on how the platform works.
openlane adapts to
People
Different skills
Marketing
Product
Technical
Processes
Tailored flows
The flow follows the work
!Products
Real complexity
4 variants
12 attributes
Media and documents
We imagine a world where technology speaks people’s language and empowers everyone who uses it every day.
When the catalog grows
At some point, managing products the way you always have is no longer enough.
At first, ERP, spreadsheets, shared folders and separate platforms may be enough. But as products, variants, markets and channels grow, every change requires more checks, manual steps and comparisons between versions.
Information doesn’t match
The same product can have different data in the ERP, ecommerce, catalogs and files the team uses.
Gaps surface too late
Missing images, incomplete descriptions and errors are often found only when it’s time to publish.
Every new channel adds more work
Information must be checked, adapted and uploaded again for every ecommerce site, marketplace or distributor.
The problem isn’t the people doing the work. It’s that the tools and processes you started with can no longer keep up with the company’s growth.
What changes with openlane
You always know what’s ready, what’s missing and where to act.
With openlane, all product information becomes a clear, shared foundation to work from.
More control over your catalog
See at a glance which product records are complete, which need review and which are ready to publish.
Fewer errors and manual checks
Rules and checks flag missing or inconsistent information before it reaches your channels.
Consistent information on every channel
Ecommerce, marketplaces, catalogs and the sales network receive information from the same source.
openlane gives you the control and reliability you need to manage a complex catalog, without the burden of a platform that’s hard to learn and administer.
How openlane works
From data entry to publishing, every step is clear.
One continuous flow, from catalog to market.
02
Define what it takes to complete each product record
Set completeness rules and checks, so you instantly know which information is there and what still needs to be added.
03
Coordinate the people involved
Assign responsibilities and tasks to the teams that help prepare the catalog.
04
Manage images and documents
Link photos, manuals, certifications, technical data sheets and marketing content to every product.
05
Distribute information to your channels
Send each channel—ecommerce, marketplaces, catalogs, distributors and the sales network—the content it requires.
06
Reduce manual work without losing control
AI features start from the information in your catalog to generate missing content, flag inconsistencies and translate product records.
Beyond publishing
openlane monitors sales and shows you where to take action to improve them.
Once products are published, openlane analyzes sales data from your channels and identifies the products that need attention.
AI features connect these results to the information in your product records and suggest targeted content improvements: completing missing information, improving a description, replacing an image or adapting the listing to a specific channel.
Your team can focus on the products and actions with the greatest potential, without manually comparing data and content from different tools.
Built around the needs of those who design and manufacture
Manage products the way your company works, not the way sales channels dictate.
openlane is built for companies that develop their own products—whether they sell through distributors and sales networks, directly to consumers, or both.
Technical specs, variants, images, documents and commercial content are created by different people and departments. openlane organizes them around the product so each piece of information can be completed, checked and prepared for its market or channel.
This way the whole catalog starts from a shared foundation, even as products and selling models grow more complex.
Robust, not heavyweight
Manage a complex catalog without complicating your team’s work.
Roles, rules, processes and integrations become more complex as the company grows. openlane gives you the structure to manage them, while keeping everyday work simple for the people using the platform.
Adapts to your company
Catalog, rules and workflows are configured around your products and processes.
Clear for everyone who uses it
Everyone sees the information and tasks they need, without having to know the full complexity of the system.
Keeps your team independent
Your team can handle day-to-day work and update the catalog without constantly depending on IT or external consultants.
Grows with your catalog
You can add products, categories, markets and channels while still working on the same foundation.
Enterprise-grade robustness, without the overhead that usually comes with it.
Integrations
openlane integrates with the systems your company already uses.
Every company has its own infrastructure of business systems, ERP, ecommerce, marketplaces and software built over time. openlane fits into that ecosystem and lets your systems exchange product information reliably.
Connections are configured around your needs, even with specific tools or processes. From openlane you can also monitor integration status and quickly spot errors or interruptions.
You don’t need to rebuild your infrastructure around openlane: openlane adapts to what you already have.
openlane integrates with
ERP and business systems
B2B portals and other tools
Product catalog
One shared foundation
Ecommerce and marketplaces
Data and analytics
Explore openlane
Let’s see how openlane can adapt to your company.
Tell us how you manage product information today, who is involved and which channels you use. We’ll show how openlane can fit your processes and simplify the team’s work.