01
Bring information together in one catalog
Organize attributes, variants, technical specs, categories and product relationships in a shared structure.
PXM platform for manufacturing companies
Complete, accurate product information ready for every channel.
openlane brings data, images and documents together in one platform. Your team sees what’s missing right away, prepares product pages faster and keeps ecommerce, marketplaces, catalogs and sales networks up to date.
Tell us how you manage products today. We’ll show you openlane applied to your reality.
Catalog Control Center
7Channels
99%Avg Readiness
Ecommerce
Ecommerce Italy
italian
100%
1Blocked1.7kLive71%
Marketplace → Amazon
Amazon Italy
italian
96%
2Blocked1.2kLive64%
The idea behind openlane
Your products can be complex. Managing them should not be.
Too many enterprise tools ask people to adapt to the software’s logic. Rigid processes, hard-to-find information and systems that require technical skills even for everyday tasks.
openlane is built on the belief that technology should adapt to people, their processes and the skills they already have.
That is why it is designed to be easy to understand and pleasant to use every day. Your team can get started quickly, work more independently and focus on products—not on how the platform works.
openlane adapts to
01
People
Skills and responsibilities
02
Processes
Flows and approvals
03
Products
Structure and complexity
openlane
“We imagine a world where technology speaks people’s language and strengthens those who use it every day.”
When the catalog grows
Managing products the way you always have eventually is not enough.
At first, ERP, spreadsheets, shared folders and separate platforms can be enough. But as products, variants, markets and channels grow, every change needs new checks, manual steps and version comparisons.
Information does not match
The same product can have different data in the ERP, ecommerce, catalogs and files the team uses.
Gaps surface too late
Missing images, incomplete descriptions and errors are often found only when it is time to publish.
Every new channel adds more work
Information must be checked, adapted and uploaded again for every ecommerce site, marketplace or distributor.
The problem is not people’s work. It is the tools and processes from before that can no longer keep up with company growth.
What changes with openlane
You always know what is ready, what is missing and where to act.
With openlane, all product information becomes a clear, shared working foundation.
More catalog control
See at a glance which records are complete, which need review and which are ready to publish.
Fewer errors and manual checks
Rules and checks flag missing or inconsistent information before it reaches your channels.
Consistent information on every channel
Ecommerce, marketplaces, catalogs and the sales network receive information from the same source.
openlane gives you the control and solidity needed to manage a complex catalog, without the weight of a platform that is hard to learn and run.
How openlane works
From data entry to publishing, every step is clear.
02
Define what it takes to complete each record
Set completeness rules and checks so you instantly know what is present and what still needs to be added.
03
Coordinate the people involved
Assign responsibilities and tasks to the teams that help prepare the catalog.
04
Manage images and documents
Link photos, manuals, certifications, tech sheets and marketing content to every product.
05
Distribute information to your channels
Send ecommerce, marketplaces, catalogs, distributors and the sales network the content each channel requires.
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Reduce manual work without losing control
AI-based features start from catalog information to generate missing content, flag inconsistencies and translate records. After publishing, they analyze channel data and show where to improve content. Every suggestion requires your approval before it is applied.
Beyond publishing
openlane monitors sales and shows where to act to improve them.
Once products are published, openlane analyzes sales data from different channels and finds those that need attention.
AI features relate those results to product-page information and suggest targeted content actions: complete a field, improve a description, replace an image or adapt the page for a specific channel.
The team can focus on products and high-potential actions without manually comparing data and content from different tools.
Built for those who design and manufacture
Manage products according to your company’s logic, not the sales channels’.
openlane is built for companies that develop their own products—whether they sell through distributors and sales networks, directly to consumers, or both.
Technical specs, variants, images, documents and commercial content are created by different people and departments. openlane organizes them around the product so each piece of information can be completed, checked and prepared for its market or channel.
This way the whole catalog starts from a shared foundation, even as products and selling models grow more complex.
Solid, without being heavy
Manage a complex catalog without complicating the team’s work.
Roles, rules, processes and integrations become more elaborate as the company grows. openlane gives you the structure to govern them while keeping everyday work simple for people using the platform.
It adapts to your company
Catalog, rules and workflows are configured around your products and processes.
Clear for the people who use it
Everyone sees the information and tasks they need, without having to know the full complexity of the system.
It leaves you autonomous
The team can run daily work and act on the catalog without constantly depending on IT or external consultants.
It grows with the catalog
You can add products, categories, markets and channels while still working on the same foundation.
The solidity of an enterprise platform, without the weight that often comes with it.
Integrations
openlane integrates with the systems your company already uses.
Every company has its own infrastructure of business systems, ERP, ecommerce, marketplaces and software built over time. openlane fits into that ecosystem and lets systems exchange product information correctly.
Connections are configured around your needs, even with specific tools or processes. From openlane you can also monitor integration status and quickly spot errors or interruptions.
You do not need to rebuild your infrastructure around openlane: openlane adapts to what you already have.
ERP and business systems
Ecommerce and marketplaces
B2B portals and other tools
Data and analytics
Product catalogopenlane
Discover openlane
Let’s see how openlane can adapt to your company.
Tell us how you manage product information today, who is involved and which channels you use. We’ll show how openlane can fit your processes and simplify the team’s work.