Passione Beauty

The problem

When the ecommerce platform is no longer enough to handle catalog complexity.

For a company that was born and has grown through ecommerce, product information is an essential part of the business.

Before openlane, Passione Beauty managed its product information using the features available in Adobe Commerce. As long as its needs were relatively simple, this let the team work without introducing a dedicated system.

As the company grew, though, the limitations became increasingly obvious.

The problem wasn’t simply having more products, but managing:

• an increasingly diverse range of products, each with its own information, attributes and content
• operations such as importing and exporting data, editing content or adding new attributes, which were cumbersome inside the ecommerce platform and required more and more operational work.

That’s when Passione Beauty realized it needed a dedicated tool for managing product data: not just another place to store it, but a structure that could adapt to different product types, simplify management and automatically send updated information to the ecommerce platform.

The choice

Flexibility, speed and expertise.

When evaluating possible PIM solutions, Passione Beauty was looking for three things above all.

• Flexibility, to be able to adapt the data structure as products, markets or requirements change.
• Time to market, so that information management wouldn’t slow down product preparation and publishing.
• A partner they could trust, able to understand the company’s needs and help translate them into the system.

These three requirements guided Passione Beauty in choosing openlane.

openlane at Passione Beauty

A single environment to manage product data and automatically feed the ecommerce site.

With openlane, Passione Beauty moved product information management out of Adobe Commerce and into an environment designed specifically for the job.

The team can now:

• manage all product information in one place, instead of working directly inside the ecommerce platform;
• add and edit attributes, content and data structures based on the characteristics of different products;
• adapt the data model as needs change, without being tied to the structure of the ecommerce platform;
• automatically send updated information to Adobe Commerce, without having to copy it over or manage it twice;
• keep using Adobe Commerce for what it was designed to do: sell products online.

The value of the partner

Direct support in adopting and evolving the PIM.

When comparing openlane with other PIM solutions, Passione Beauty considered not only the software’s features, but also the level of support available as the system was adopted and evolved.

In Gioele’s view, what really sets the leading PIM platforms on the market apart is the partner’s ability to help the company configure and adapt the PIM to its specific needs.

With openlane, Passione Beauty works directly with the team that builds the product. This makes it possible to address needs such as new data structures, workflows or integrations by starting from the business process they need to support, rather than being limited to the standard configurations already available.