Resources
Guides and success stories to better understand and manage product information.
What is a PIM? How does it differ from a PXM? And how do companies with complex catalogs use them? Here you’ll find guides, insights and success stories to help you evaluate how to apply these tools to your business.
Guides and insights
Start with the fundamentals.
Guide
What is a PIM and when do you really need one?
Learn how a PIM lets you collect, organize and distribute product information, cutting down on scattered files, manual checks and errors across channels.
Read the articleGuide
Do I need a PIM if I don’t have an ecommerce?
When a complex catalog needs a PIM even without selling online: distributors, languages, data sheets and files that don’t stay in sync.
Read the articleGuide
What is PXM and why does it go beyond PIM?
From organizing data to how products are presented and sold: see what changes when information is used to improve the experience across channels.
Read the articleGuide
What a DAM is and why it belongs alongside your PIM
What a DAM is, how it keeps versions, approvals, formats and usage rights for images and documents under control, and why it pays to run it in the same environment as your PIM.
Read the articleGuide
How do you implement a PIM? From project to everyday use
Implementing a PIM isn’t just about connecting systems and importing data: it means aligning data, tools, people and processes. The eight stages that take you from project to everyday use.
Read the articleSuccess stories
How other companies use openlane.
Let’s talk about your company
Want to find out which approach best fits your catalog?
Tell us how you manage product information today, which systems you use and what you’d like to improve. We’ll show you how openlane can adapt to the way you work and sell.