From the first detail to the final sale, every product under control.

When information is spread across your ERP, Excel spreadsheets, ecommerce site and shared folders, it gets hard to see the full picture, tell which data is correct and which file is actually up to date.

openlane brings information together in a shared foundation, accessible to the right people. That way marketing, sales, ecommerce and technical teams can all work on the same products and the same data.

Less fragmented information means fewer inconsistencies, fewer corrections and a more reliable catalog on every channel.

Each channel, market or category may require different information. openlane lets you define the rules a product must meet before it can be published.

The system automatically checks how complete each product record is, separates errors that block publication from information that needs review, and shows how far along the catalog is.

AI features check content quality and flag what’s missing or needs attention. When a product record already contains reliable data and specs, they can also generate the missing copy, following the tone, length and rules your company has set.

Your team no longer has to rebuild the process with every launch: everyone sees what they need to do, and products can reach the market faster, with less risk of errors.

Every channel has its own rules and requirements. An ecommerce site may need different information than a marketplace, a B2B portal or a catalog for your sales network.

With openlane, you start from a shared foundation and prepare the products, copy, images, languages and information each destination needs.

When you need to prepare the catalog for new markets, openlane can translate content into the required languages while keeping data, product codes and meaning unchanged. You and your team review the result and decide what to publish.

When you add a new channel, you don’t have to rebuild the catalog from scratch. openlane uses what you’ve already prepared and adapts it to the new destination.

A product is more than titles, descriptions and attributes. To present and sell it, you also need images, videos, manuals, technical data sheets and other materials.

openlane manages these assets alongside the product record. Everyone knows which materials are available and which to use, without searching through folders, servers and similarly named files.

This way data and content stay linked, up to date and ready to distribute.

openlane continuously monitors the health of your products and channels. It correlates product record quality with Google Analytics and Google Search Console data, so you don’t just see what’s been published: you also see where something isn’t working.

openlane organizes this information and shows you which products need attention first.

AI can then suggest targeted changes to titles, descriptions and attributes, using the data you already have without inventing new information.

You always stay in control: you review the suggestions, decide which ones to apply and approve changes before they’re published.

How you organize products depends on the variants, compatibilities, lifecycles, markets, roles and approval processes specific to your company.

openlane starts from a ready-made, proven platform, but it’s configured around the actual structure of your catalog and your company.

So you get the robustness of an enterprise product without forcing your team to adapt to a rigid structure. When your company’s needs change, openlane can evolve with your business without starting from scratch.