About us
Growth shouldn’t make work more complex.
Every company organizes products, information and processes differently. We believe people shouldn’t have to adapt their work to rigid software. That’s why we created openlane: a clear, configurable enterprise platform built around how companies actually work.
How openlane started
From a real problem, not a feature list.
openlane started with a project for a company that already used a PIM but couldn’t manage products according to its own structure or automatically transfer information to its ecommerce site.
At first, we built the connection between the two systems. But the problem wasn’t just data exchange: the PIM itself didn’t reflect how the company organized and sold its products.
So we built a new solution around the company’s actual needs.
Since that first project, openlane has kept growing through our work with other companies, products and sales models. Each new need has helped us make the platform more complete while keeping it easy to use and adapt.
openlane wasn’t designed in the abstract. It grew by solving real problems inside real companies.
The promise behind the name
Take the open lane.
The name openlane comes from a very specific feeling: the relief of finally seeing a lane open up after being stuck in traffic. The obstacles thin out, the road ahead becomes clear again and you can start moving, back in control of where you’re going.
That’s the feeling we want to give you when you manage product information: less rigidity, fewer steps slowing your work down and more freedom to organize data, coordinate people and take your products to new channels and markets.
openlane clears the way; you choose where to go. So you can leave behind the complexity that slows you down and focus on what really matters: creating new opportunities for your products and your company.
Files
Handoffs
Blockers
!The path is clear again
You choose where to go.
Our approach
First we understand how you work. Then we configure openlane.
Every project starts with the company, not the software.
Before configuring openlane, we analyze:
- How products are structured
- Where information originates
- Who creates, checks and uses it
- Which systems and channels must communicate
- Where errors, delays or manual steps occur today
From there, we define the data structure, workflows, integrations and features you need.
openlane isn’t developed from scratch every time. It’s a ready-built, proven platform that can be configured and extended to fit your company’s processes without forcing it into a rigid model.
Every feature has to solve a real problem.
We start with real work.
Before deciding how openlane should work, we observe how people organize products, make decisions and collaborate every day.
We make even complex things simple.
An enterprise platform has to handle complex processes, but it doesn’t have to be complicated to use. We include the features that are needed and make it clear what people have to do.
We design to keep pace with change.
New channels, sales models and tools are constantly changing how you need to present your products. openlane grows based on customers’ real-world needs, so the platform can keep adapting along with their business.
A direct relationship
You talk to people who know the product and your project.
Support for openlane is handled directly by the people who design and develop the software.
You don’t have to go through resellers or contacts who only know part of the system. Whoever answers you understands both how the platform works technically and the choices made during your project.
This makes it possible to pinpoint problems faster, reduce the steps needed to solve them and evaluate every request in the overall context of your company.
The relationship doesn’t end at go-live. We keep following how the processes, channels and needs that openlane has to support evolve over time.
The people behind openlane
A technical team, close to customers.
openlane comes from the work of Nicola Cassolato and the Studio Cassolato team.
The same people who develop the platform work on the projects, know the customers’ systems and keep supporting customers after launch.
Founder, Studio Cassolato
Luca Foggiato
Customer Solutions Engineer
Antonio Zampieri
Integration Architect
Simone Vanin
Associate Project Manager
Let’s get to know each other
Let’s see if openlane is the right partner for your company.
Tell us how you manage product information today, which systems you use and where the process creates the most friction. We’ll show you how openlane works and figure out together which area would make the most sense to start with.