B2B, D2C or both: openlane adapts to the way you sell.

For B2B manufacturing companies

From technical data to the sales network, without losing control.

If your company manufactures and sells to other businesses, product information often originates in different departments and systems. Before it reaches the sales network, distributors and customers, technical data, prices, images, certifications and documents must be collected, checked and adapted for each recipient.

When you manage these steps through files, email and manual checks, every update, new catalog or new market takes more time and increases the risk of errors.

With openlane you bring technical and commercial information into one structure. You can link products, variants, compatibility and documents, creating a reliable base to adapt for different destinations.

When information changes, you update it at the source and make it available wherever needed. Your team spends less time searching and checking data and more time using it to support sales.

For those who sell B2B and D2C

One catalog, two different ways of selling.

If you sell through distributors and a sales network as well as directly to consumers, you present the same products to audiences with different needs. B2B requires technical data, price lists, documents and sales support materials; D2C needs descriptions, images and content designed to guide the purchase.

With openlane you manage everything from a single information base and prepare what B2B portals, the sales network, ecommerce and marketplaces need. You do not create and update separate catalogs: you keep information consistent and retain control over both sales models.

For first-time PIM adopters

Move from fragmented files and processes to a shared system.

If you manage the catalog across Excel, ERP, email and shared folders today, you know how hard it is to find the right data and keep it updated. The information exists but is spread across systems and people. Changing a product means switching tools and often relying on whoever knows where to look.

With openlane you can introduce a shared method without changing everything at once. The project starts from your catalog, the systems you already use and the most urgent problems. From there we define information structure, roles, rules and the connections you need.

You do not have to design a complex system before you start. openlane is configured around your company’s current needs and can evolve as the catalog, channels and business grow.