Features

Everything you need to keep a complex catalog under control.

openlane brings product data management, content, images and documents, workflows, sales channels and performance analysis together in one platform. You can configure it around your catalog structure and your company’s processes, while keeping your team’s day-to-day work simple.

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ONE FOUNDATION, MANY CAPABILITIES
Product data
attributes · prices · stock
openlane
Luma chair
SKU LU-248
Shared product data
Checks & workflow
Channels & markets
AI & Insights close the loop
openlane’s core capabilities organized along a single lane around a shared product record.

Model products around their real complexity.

Not every catalog has the same structure. A product can have dozens of technical specs, variants, compatibility details, prices, documents, sales content and relationships with other items. openlane lets you organize all this information around a single product record, without forcing you into a rigid model.

FLEXIBLE DATA MODEL
openlane
Luma chair
SKU LU-248
Shared product data
Core data
SKU · brand · family
01
Specifications
material · size · color
02
Prices & stock
price lists · warehouses
03
Media & relationships
assets · categories · related
04
MultilingualValidationReference dataVariants
An openlane product record organized into core data, specs, prices, media and relationships.

Attributes and attribute groups can be configured for different product families. You can manage multilingual text and content, numbers, value lists, prices, availability, technical specs and links to media, categories, products and other catalog entities.

Brands, suppliers and other structured information can also become shared, reusable data. That way, information is maintained only once and stays consistent across the entire catalog.

Features

  • Configurable product models and families
  • More than 50 attribute types
  • Multilingual content and attributes
  • Technical specs by product type
  • Product variants and relationships
  • Categories and taxonomies
  • Brands, suppliers and other related entities
  • Shared value lists and reference data
  • Prices and price lists
  • Stock and availability by warehouse
  • Data validation
  • Change history

Prepare the same product for different destinations.

An ecommerce site, a marketplace, a B2B portal or a distributor may need different information about the same product. With openlane, you keep a shared foundation and define, for each destination, which content, languages, prices, availability and rules it requires.

CHANNEL READINESS
openlane
Luma chair
SKU LU-248
Shared product data
Italy ecommerce
98% · Ready
France marketplace
91% · FR description
B2B portal
100% · Ready
One product record is distributed to multiple channels, each with its own readiness status and possible blockers.

The platform shows how ready your catalog is for each channel and highlights products that can’t be published yet. You don’t have to manually check hundreds or thousands of records: you can go straight to what needs attention.

When you add a new market or destination, you can reuse the information you already have and adapt it only where needed. You still have a single catalog, even as countries, languages and channels grow.

Features

  • Requirements configured by channel
  • Different languages and markets
  • Destination-specific content
  • Price lists and prices by channel
  • Availability and warehouses
  • Catalog readiness status
  • Identification of blocked products
  • Channel-specific errors and warnings
  • Publishing status
  • Price alignment checks
  • Minimum price history for Omnibus compliance
  • Content translation for new markets

Images, videos and documents stay connected to the right product.

Photos, manuals, certifications, technical data sheets and marketing materials are as much a part of product information as titles and specs. openlane manages them right alongside the catalog, so your team doesn’t have to keep rebuilding the link between files and products.

FROM PHOTO SHOOT TO PRODUCT RECORD
Product workspace
Images · manuals · documents
openlane
Luma chair
SKU LU-248
Shared product data
To shoot
In review
Approved
DAM assets linked to a product, alongside the photo workflow: to shoot, in review, approved.

Assets can be organized in dedicated workspaces, with different permissions by team and role. Search, metadata, versions and product relationships make it easier to know which file to use and where it’s already being used.

For companies that produce their product photography in-house, openlane can also manage the photo shoot process: from preparing the products and required shots to uploading, reviewing and assigning the final images to product records.

Features

  • Images, documents and videos
  • Direct links between media and products
  • Search and metadata
  • DAM workspaces
  • Permissions by team and role
  • Asset versions and replacement
  • Restore previous revisions
  • See which products use an asset
  • Media collections
  • Bulk image and document import
  • External videos
  • AI-assisted image descriptions
  • Photo shoot management
  • Required shots by product
  • Photo shoot approval workflow
  • Apply approved media to product records

Everyone knows what to do and every product follows the right rules.

Preparing a catalog often involves the technical, marketing, ecommerce and sales teams, plus other people. openlane lets you turn these steps into clear workflows, with statuses, responsibilities, checks and approvals configured around the way your company works.

ONE FLOW, CLEAR RULES
Draft
In progress
Review
1 missing field
Approved
Checks passed
Published
Channels updated
Roles & permissions
Automatic validation
Automated actions
A product moves through draft, review, approval and publication, with a check flagging one exception.

Validation rules automatically check the information required before publication and distinguish what blocks a product from what just needs a review. That way, teams can focus on exceptions instead of constantly rechecking the entire catalog.

Repetitive tasks can also be automated with configurable rules and actions. When specific information changes or certain conditions are met, openlane can automatically carry out the operations defined by the process.

Features

  • Configurable workflows
  • Statuses and transitions
  • Requirements before approval or publication
  • Product and media workflows
  • Roles and permissions
  • Automatic validation
  • Blocking errors and warnings
  • Governance tasks linked to catalog issues
  • Bulk operations across products
  • Rules and automation
  • Scheduled actions
  • Activity history
  • Notifications

Don’t just create content. Find out what’s worth improving.

openlane’s AI starts from the reliable information already in your catalog. It can generate new content, translate it, check its quality and suggest improvements, while respecting the tone, goals and rules defined by your company.

PERFORMANCE FEEDBACK LOOP
Channel signals
Many views, few purchases
Product Health
74%
SEO82%
CTR61%
Content85%
Content suggestion
Clarify product benefits and use cases.
Human review
The team decides what to apply.
Approve
Generate · Translate · Check · Optimize use catalog data and rules.
Channel signals identify a product to improve; Product Health leads to an AI suggestion reviewed by a person.

But the work doesn’t end when a product is published. openlane connects the quality of your product records with signals from Google Analytics 4 and Google Search Console to identify products that need attention—for example, items that are highly visible but get few clicks, or get lots of visits but fewer purchases than expected.

Product Health brings content quality, SEO and performance signals together and helps the team set priorities. AI can then suggest targeted content improvements. The decision always stays with people: every suggestion can be reviewed before it’s applied.

Generate

Create missing content from the data and specs already in the catalog.

Translate

Translate content into multiple languages while keeping codes, data and meaning unchanged.

Check

Analyze content quality and flag information that’s unclear, inconsistent or needs checking.

Optimize

Use performance signals to suggest content changes for the products with the greatest potential for improvement.

Features

  • Content quality
  • SEO performance
  • CTR
  • Conversion
  • Trends over time
  • Products that need attention
  • Opportunities to prioritize
  • Comparison between product groups

Manage thousands of products without working one record at a time.

A PIM should also simplify everyday catalog work. openlane lets you import, edit and export large volumes of information without forcing your team to work manually on every single product.

THOUSANDS OF PRODUCTS, ONE FLOW
1. Select
1.284
products
2. Edit
Update attributes
Set category
Start workflow
3. Export
XLSX
CSV
JSON
XML
Background processing
A large selection of products is edited in bulk and then exported in multiple formats.

You can work on a selection of products or on filter and search results, apply bulk changes and prepare files or feeds with the information required by other systems, customers and partners.

Exports are configurable: you can choose which information to include and produce different structures for each destination, while keeping the central catalog as the single source.

Features

  • Catalog import from Excel
  • Catalog export
  • Bulk attribute editing
  • Bulk operations on selections and searches
  • Import of categories and other entities
  • Bulk media import
  • Configurable exports
  • CSV feeds
  • XLSX feeds
  • JSON feeds
  • XML feeds
  • Background bulk processing
  • Media collection downloads

The everyday tools that keep the catalog running.

Alongside its core features, openlane includes the tools you need to administer, search and maintain the catalog day to day.

Productivity

  • Fast product and media search
  • Advanced filters
  • Customizable columns
  • Saved searches and views
  • Category navigation
  • Copy data and specs between products
  • Change history

Catalog

  • Product variants and relationships
  • Categories and taxonomies
  • Technical specs
  • Shared reference data
  • Prices and price lists
  • Inventory by warehouse
  • Multilingual content

Quality and control

  • Attribute-level validation
  • Channel-specific rules
  • Errors and warnings
  • Catalog readiness
  • Blocked product checks
  • Activity history
  • Processing job monitoring

Team and administration

  • Users
  • Roles
  • Permissions
  • Access to channels and languages
  • DAM permissions
  • Attribute configuration
  • Workflow configuration
  • Category and shared data configuration

Commerce

  • Multiple price lists
  • Prices by market and channel
  • Availability
  • Warehouses
  • Price alignment checks
  • 30-day minimum price history
  • Catalog preparation for multiple destinations

AI and analytics

  • Content generation
  • Translation
  • Quality checks
  • Content optimization
  • Product Health
  • Google Analytics 4
  • Google Search Console
  • Insights and action priorities

openlane doesn’t replace your ecosystem. It connects it.

ERP, WMS, ecommerce, marketplaces and other business systems keep doing their job. openlane connects the information the catalog needs and distributes it to the destinations that use it.

Incoming data

ERPproducts
WMSavailability
Price engineprices
openlane

Product record

Ready for channels

Published data

Ecommerce
Marketplace
Feeds and catalogs
ERP, WMS and pricing systems feed a shared product record that openlane distributes to channels.

You can use ready-made connectors and integrations configured around your project’s needs, plus customizable imports, exports and feeds.

Explore integrations

See it with your catalog

Features matter when they adapt to the way you work.

Every catalog has different structures, rules, people and systems. Tell us how you manage product information today: during the demo, we’ll show you which openlane features can simplify your process and how to configure them around your company.

Request a demo