Integrations
Connect openlane to the tools you already use.
openlane integrates with ERP, ecommerce, advertising catalogs and marketplace management platforms. If you use a different or proprietary system, we can build the connection you need without forcing you to change the tools your company relies on.
Integrations
Connect openlane to the tools you already use.
openlane integrates with ERP, ecommerce, advertising catalogs and marketplace management platforms.
If you use a different or proprietary system, we can build the connection you need without forcing you to change the tools your company relies on.
Ecommerce
Connect the catalog to your online store.
Keep data, copy, images and other product information up to date on your company’s ecommerce platform.
Using another platform? openlane can connect to major ecommerce systems. If the connector you need is not available yet, we can develop it for your project.
- Shopify
- Adobe Commerce (Magento)
- PrestaShop
ERP and business systems
Connect the ERP with the rest of the catalog.
Technical and commercial information often originates in the ERP but must then be used by marketing, sales, ecommerce and other channels.
openlane connects these systems so the information you need reaches the catalog without constant manual steps.
- SAP
- Microsoft Dynamics 365 Business Central
- Infor M3
Multichannel platforms
Feed multiple marketplaces from a single connection.
If you use a multichannel platform to manage several marketplaces, openlane can supply the product information it needs without creating and updating separate catalogs.
This way you can extend product distribution while keeping a shared, controlled base.
- Lengow
- ChannelEngine
- Highstreet
Marketing and sales performance
Connect catalog data to your products’ sales results.
openlane connects Google Search Console and Google Analytics 4 data with product page quality. It can identify, for example, highly visible products with few clicks or heavily visited pages that generate few add-to-cart events, and suggest where to improve content.
Custom integrations
Your system isn’t listed? We can connect it.
Not every company uses the same tools. Some work with industry software, less common platforms or internally developed systems.
That is why openlane can also be integrated with applications and third parties not already among the connections we have built.
- Dedicated APIs
- Custom connectors
- Connections to proprietary software
- Import and export flows built around your business processes
Integration starts from the systems you already use and the information that must be exchanged, without imposing a standard structure.
Custom exports
Export data in the format each destination requires.
Customers, distributors, platforms and business systems may require different information, organized in a specific structure.
From the openlane interface you can create custom exports, choosing which catalog data to include, how to organize it and which format to generate:
- JSON
- CSV
- XML
This way you can prepare information for each destination without manually rebuilding the catalog. If requirements change or a new recipient is added, you can configure an export that fits the new specifications.
Your ecosystem
See how openlane connects to your systems.
Tell us which ERP, ecommerce platforms, marketplaces or proprietary software you use. We will check which connections are already available and how to configure the other integrations your company needs.